Marketing and E-mailing Specialist

Job Description:

The role of Marketing and E-mailing Specialist involves managing and optimizing activities related to the Selligent Marketing Cloud platform within an organization. Marketing and E-mailing Specialist is a marketing automation and campaign management solution that helps businesses create, automate, and analyze their marketing campaigns.

Missions:

• Configuration and Maintenance
• Campaign Management
• Monitoring and Analysis
• Training and Support
• Security and Compliance
• Cross-functional Collaboration
• Technological Monitoring

Tasks:

• Monitoring of Configuration and Maintenance:

   -Coordinate with the technician to configure and maintain the Selligent Marketing Cloud platform according to the specific needs of the business.

   – Ensure that the platform is correctly set up to maximize its efficiency.

• Campaign Management:

   – Collaborate with operational and marketing teams to understand the objectives of the campaigns.

   – Implement automated campaigns, workflows, and email sequences.

   – Optimize campaigns based on performance and outcomes.

• Monitoring and Analysis:

  – Track campaign performance using analytics tools.

  – Analyze data to identify trends, optimization opportunities, and areas for improvement.

• Training and Support:

   – Train internal users on how to use Selligent Marketing Cloud.

   – Provide technical support and resolve any issues that may arise.

• Security and Compliance:

   – Ensure data security on the platform.

   – Ensure that marketing practices comply with privacy and data protection regulations.

• Cross-functional Collaboration:

   – Work closely with marketing, sales, IT, and other stakeholders to ensure smooth integration of the platform.

• Technological Monitoring:

    – Stay informed about the latest features and updates of the Selligent Marketing Cloud platform. Suggest improvements and developments based on the needs of the business.

  Engagements :

• Collaborate effectively with the entire department as well as other departments.
• Duty to respect deadlines, work by priority, and within the timelines determined by the hierarchy.
• Ensure the quality of one’s output and work in general.
• Maintain impeccable behavior and respectful relations towards all employees.
• Strictly adhere to a general obligation of discretion and confidentiality, in that no information concerning one’s duties or department should be disclosed, shared, or communicated.

Required Skills :

• Excellent knowledge of Marketing Cloud platforms.
• Skills in deploying, configuring, and maintaining the solution.
• Experience in coordinating marketing campaigns and managing data.
• Ability to analyze campaign results and provide recommendations.
• Good understanding of data protection regulations.
• Excellent communication and project management skills.
• Ability to train and support internal users.

Education and Experience:

• University degree in marketing, computer science, or related field.
• Significant experience in the use and management of the Selligent Marketing Cloud platform.
• Ongoing training on updates and new features of the solution.

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