Retailers and manufacturers have never had more data, yet forecasting has never felt less reliable. Consumer behavior shifts faster, trends expire quicker, and global disruptions have become routine. To protect themselves, many companies leaned heavily into Just-in-Case inventory, producing more, buying more, and storing more just in case demand suddenly surged. It felt safe.It felt […]
Update 10/04/2025 Just after publishing this article, Trump announced a 125% tariff on Chinese goods, effective immediately, along with a 90-day pause and a 10% reciprocal tariff for cooperating countries. Global trade is facing a dramatic realignment as the U.S. imposes sweeping new tariffs, most notably a steep 104% duty on Chinese imports, sending shockwaves […]